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匆匆的2000年又过去了。国产手机当年提出的要夺取手机市场分额10%的雄心壮志,似乎现在再没有人提出来了。据去年底信息产业部的一项统计显示,国产手机的市场分额还是过不了10%大关。广告作为市场营销的一个重要组成部分,我们也希望随着我们广告监测的数据,从广告这个视角,来分析2000年国产手机的市场表现。据央视调查咨询中心(Central Viewer Survey&Con-sulting Center)对全国406个主要电视频道的监测数据显示,2000年手机电视广告再创新高,达9.5亿元,比1999年的电视广告投入增长了186%。与这个数据相呼应的是:随着人们生活水平提高,人们的在通讯方面的支出比例越来越高
Hurriedly passed in 2000. Domestic mobile phone that year proposed to seize the mobile phone market share of 10% of the ambition, it seems that no one raised it now. According to statistics from the Ministry of Information Industry at the end of last year, the market share of domestic handsets still lags behind by 10%. Advertising as an important part of marketing, we also hope that with the advertising monitoring data from our perspective, to analyze the performance of domestic mobile phone market in 2000. According to the monitoring data of 406 major TV channels nationwide by the Central Viewer Survey and Con-sulting Center, mobile TV advertising hit another record high of 950 million yuan in 2000, an increase of 186% over the 1999 TV advertising investment. . Echoes with this data are: as people’s living standards improve, people’s spending on communications is getting higher and higher