报道好重大活动,是地方报纸彰显主流地位的必修课。每逢重大活动,各家媒体总要精心策划,重兵压阵,不惜版面做出大气势、大影响。但是,报道好重大活动,要让官方满意容易,要让普通读者也爱看很难。原因是很多读者会认为多数重大活动官方色彩浓,感觉“跟自己没多大关系”。如何选准切入点,把官方关注的重点,“转化”成普通读者关注的看点,是媒体普遍面临的难题。 It is a compulsory course to highlight the mainstream status of local newspapers. Every major event, the media must always be carefully planned, heavily pressured at the layout to make a big momentum, big impact. However, to report on major activities, it is very difficult for the general public to love and see things easily and easily. The reason is that many readers will think most of the major events of official color, feeling “not much relationship with yourself ”. How to choose the right entry point, the focus of official attention, “conversion ” as the concern of ordinary readers, is a common problem facing the media.