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海洋文化产业作为新的产业形态,是海洋文化与海洋经济高度融合的产物。福建积极发展海洋文化产业,对推动海洋产业转型升级,建设海洋经济强省具有重要意义。本文运用SWOT分析法系统地分析了福建海洋文化产业具有的优势和劣势以及其发展面临的机遇与威胁,并提出了发展福建海洋文化产业的策略。
As a new industrial form, marine culture industry is a product of a high degree of integration of marine culture and marine economy. Fujian’s active development of marine culture industry is of great significance to promoting the transformation and upgrading of the marine industry and building a strong marine economy. This paper systematically analyzes the advantages and disadvantages of the marine culture industry in Fujian and the opportunities and threats it faces through the SWOT analysis method and puts forward the strategy of developing the marine culture industry in Fujian.