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随着我国经济的不断发展,企业的数量不断增多,企业规模的不断扩大,社会对于企业的要求更为严格。为了树立企业良好的网络口碑,从而扩大企业品牌的曝光度,进而为企业节约更多成本,便有必要在综述微博营销概念的基础上,分析企业微博营销中品牌曝光度对网络口碑的影响。
With the constant development of economy in our country, the number of enterprises is increasing constantly and the scale of enterprises is constantly expanding. The requirements of society for enterprises are more stringent. In order to establish a good corporate reputation online, so as to expand the visibility of corporate brands, and thus save more costs for enterprises, it is necessary to review the concept of microblogging marketing, based on the analysis of corporate microblogging marketing brand exposure on the Internet word of mouth influences.