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在第八届中国策划师年会上,记者与来自香港的策划名家宗第博士相会言欢。这个有着实业和策划多重经验的专家,对品牌经济和品牌策划别有一番心得。谈到这些话题,宗第说:“我有一个建议,就是中国的品牌如何借道香港走出去。大家知道,香港是东方明珠,也是世界金融贸易中心,同时也是消费品的集散地,世界品牌的亚洲交易中心。我们香港每年的游客有4000万左右,我们这些策划师如何把中小企业的形象融入到国家形象里面是一个很重要的课题。2011年的8月17日,我有幸出席了一个
At the 8th China Planners’ Annual Meeting, the reporter spoke with Dr. Zongdi, a mastermind from Hong Kong. This expert, who has multiple industrial and planning experience, does not have a lot of experience with brand economy and brand planning. Speaking of these topics, Zongdi said: ”I have a suggestion that how Chinese brands can go through Hong Kong. Everyone knows that Hong Kong is the Pearl of the Orient and the world’s financial and trade center, and it is also a distribution center for consumer goods. Asia is the world’s brand. Trading Center, we have about 40 million tourists each year in Hong Kong, and how we planners integrate the image of SMEs into the national image is a very important issue. On August 17th, 2011, I had the honor to attend a