一直以来,艺术作为阳春白雪,总是让普罗大众难以企及,与人们的生活区的距离就更远了。但是,近年来,艺术开始放下架子,总是自觉或不自觉地向大众靠拢,甚至融入到日常生活中。国内走在最前面,并且高调地让艺术走进居民生活中,要数今日美术馆了。2002年,这家美术馆在今典花园“空间·蒙太奇”大厦开馆,并举办了大型“彩墨江山”展。此举是房地产的营销策略,在硬件设施拼到尽头的时候,打“文化”牌又是新策略,同时也能为社区生活增加“调料”。除了商业主动邀请艺术外,艺术也自觉去“亲民”。2010年,上海喜玛拉雅美术馆将把“艺术馆美育专车”开进社区,将当代 All along, art as a spring snow, always difficult to reach the general public, and the people’s living area even farther away. However, in recent years, art has begun to put off its shelves and is always consciously or unconsciously moving closer to the public and even into daily life. Domestic walking in the forefront, and high-profile art into the lives of residents, to count the Museum of Today. In 2002, this art museum was opened in Jindian Garden “Space & Montage ” building and held a large-scale The move is a real estate marketing strategy. When the hardware facilities reach the end, the “culture” brand is a new strategy, but it can also add “spices” to community life. In addition to commercial initiative to invite art, art also consciously go “people ”. In 2010, Shanghai Himalayas Art Museum will open the “Art Museum Aesthetic Education Car” into the community,