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项目背景巴西世界杯是2014年最受关注的体育赛事,CCTV5作为赛事的独家电视播出平台,有着无可匹敌的影响力。同时,随着台网互动模式的不断尝试与完善,世界杯已不仅仅是一个人或者几个人坐在电视机前观赛,而是升华为全民围观、全民参与、全渠道互动的社会现象。媒体间的优势互补,使跨媒体合作有了更大的发展空间:内容不局限于一人观看,而收看同时与众多
Project Background The Brazil World Cup was the most watched sporting event in 2014. The CCTV5 has an unmatched influence as the sole TV broadcast platform for the event. At the same time, with the continuous trial and improvement of the interactive mode of the Taiwan Strait, the World Cup has become more than just a person or a few people sitting in front of the TV, but sublimated into a social phenomenon of universal crowd, participation of the whole people and omnichannel interaction. The advantages of the media complement each other, so that cross-media cooperation has more room for development: the content is not limited to one person to watch, while watching and many