由于我国化妆品市场开发较晚,消费者尚不成熟,在选购化妆品时常会产生这样的错觉,即认为外国的、价格贵的、广告上名人、明星使用的就是好的。产生这种想法有一定的原因: 一、我国化妆品工业起步较晚,与国外相比尚有差距。外国公司凭借这方面的优势,在中国市场上占有一席之地。 二、名人、明星的号召力使他们做广告的产品的知名度迅速上升。 Due to the late development of the cosmetics market in China, consumers are still immature. Oftentimes when choosing cosmetics, such illusions arise that foreigners, expensive buyers, celebrities and celebrities on the ads are good. There are certain reasons for this idea: First, China’s cosmetics industry started relatively late, and there are still gaps compared with foreign countries. With this advantage, foreign companies have a place in the Chinese market. 2. The celebrity and celebrity appealed to make the popularity of the products they advertised rise rapidly.