品牌代表特定组织、产品、服务,标志着它具有特定的内涵。就商会而言,品牌首要的是能够在视觉、听觉及一切可识别的层面上,把一个商会及其服务与它的竞争对手区别开来。品牌代表着商会对广大会员的一贯承诺,代表着及时有效的服务,代表着商会在商会内外人士心目中的形象,以及公众对它的认可、评价和美誉度。服务会员功能商会是商人自己的家。商人参加商会希望能有 Brand representatives of specific organizations, products, services, marking it has a specific content. In the case of chambers of commerce, the first priority of a brand is the ability to distinguish a chamber of commerce and its services from its competitors at the visual, auditory and all identifiable levels. The brand represents the consistent commitment of the chambers of commerce to the general membership, represents timely and effective service, represents the image of the Chamber of Commerce in the minds of both inside and outside the chambers of commerce as well as the public’s recognition, evaluation and reputation for it. Service Membership Chamber of Commerce is the merchant’s own home. Businessmen want to have business associations