近年来,我国电视生活服务类节目越来越多,其实用性、亲和性、专业性等特点,备受观众欢迎。但由于受众的差异性,电视生活服务类节目的内容必须有较强针对性才能获得较高的受众率。本文主要从内容选择和表现手法上来探讨电视生活服务类节目怎样才能更受观众青睐。 In recent years, more and more programs of TV service in China have come into being. Their practicality, affinity and professionalism are well received by the audience. However, due to the differences among the audiences, the contents of the television lifestyle service programs must be highly targeted to achieve a high audience rate. This article mainly from the content selection and presentation techniques to explore how the television lifestyle service class can be more favored by the audience.