世界名牌企业和几乎所有的世界著名大公司,都早已跳出区域性市场的局限,把全世界视为一个潜在的整体市场——全球即本地。在这样的前提下,它们都积极,甚至竭尽全力地发动全球营销策略行动,殚精竭虑地将其产品和品牌推向世界。自然,各国、各地区的企业经营者们也不得不而且必须面对并迎接全球性竞争的挑战——本地即全球,把自己融入世界统一大市场中去。美、欧和日本的大企业、大公司为了建立自己的全球市场体系,至少都要苦心经营长达30多年的时间,而这种长期的全球性投资和经营,的确为这些大企业、大公司奠定了占有全球性市场的基础,并获得了全球性的可观回报。擅长营销策略的日本大前研一博士指出:“就经济而言,目前的国家疆界正不断消失。”大前研一和世界上不少管理专家和著名企业界人士,为此提出一系列令人信服的论证。 World famous brand companies and almost all world-famous companies have long been out of the limits of regional markets, and regard the world as a potential overall market - the world is local. Under this premise, they are all active and even do their utmost to launch global marketing tactics and make every effort to bring their products and brands to the world. Naturally, the business operators of countries and regions must also and must face and meet the challenge of global competition - local, global, and integrate themselves into a unified world market. Large companies and large companies in the United States, Europe, and Japan must at least spend more than 30 years in order to establish their own global market system. Such long-term global investment and operations are indeed for these large companies and large companies. It laid the foundation for occupying a global market and achieved a significant global return. Dr. Kenichi Ichigo, who specializes in marketing strategies, points out: “In terms of economy, the current national borders are continuously disappearing.” A number of management experts and well-known corporate figures in the world have made a series of orders. The convincing argument.