前几年的互联网营销大潮中,专卖店曾经一度处于危机之中。然而,专卖店也有纯互联网营销无可比拟的优势,O2O的互联网模式正好契合了线上与线下渠道与传播的互补,让专卖店重新焕发新颜。因此,随着“互联网+”的深入,互联网思维的应用,以及O2O模式的落地,专卖店的生存和发展又找到了新的道路,“互联网+下”的专卖店,再次迎来春天。在 A few years ago the tide of Internet marketing, stores once in crisis. However, specialty stores also have unparalleled advantages of pure Internet marketing. The O2O Internet model fits well with the complementary channels of online and offline channels, allowing stores to rejuvenate. Therefore, with the deepening of “Internet + ”, the application of Internet thinking, and the O2O mode of landing, the survival and development of the store has found a new way, “Internet + next ” store, once again welcome Come spring. in