当前,我国正处于经济社会的转型期、深化改革的关键期、各类矛盾的多发期,各级党委政府提升应对突发性事件公关危机的能力,对加强和创新社会的意义尤其突出。一、高度重视公关危机随着社会经济的不断发展,群众利益诉求开始多元复杂、社会结构发生深刻变化、思想观念产生深刻变革,各种矛盾和问题日益凸显,公关危机所带来的威胁与损失越来越大、影响与危害越来越明显。因此,我们一定要充分认识提升应对突发性事件公 At present, our country is in a period of economic and social transformation, a crucial period for deepening the reform, various contradictions, and the ability of party committees and governments at all levels to deal with public relations crises in unexpected events is particularly prominent for strengthening and innovating in society. I. Paying Attention to the Crisis of Public Relations With the continuous development of social economy, the appeals of the masses begin to be diversified and complex, profound changes have taken place in social structure, profound changes have taken place in ideology and concepts, various contradictions and problems have become increasingly prominent, and the threats and losses brought by the crisis in public relations Increasingly, the impact and the harm are more and more obvious. Therefore, we must fully understand and enhance the response to emergencies