台湾地区自设立地方性法规规范直销业之后,花了将近13年的时间才让直销的学术研究风气盛行起来,直销市场秩序也日趋稳定,业绩突飞猛进。这些经验可以供内地相关部门、学术界、直销业界参考。如果能够吸取各方经验,努力推动,相信不用几年,内地的直销学术研究风气、直销市场秩序也能得到很大提升。在这2006年的开头,谨以此文和内地直销界共勉之。 After setting up local laws and regulations to regulate the direct selling industry in Taiwan, it took nearly 13 years for the popularity of direct selling academic research to prevail. The order of the direct selling market has also become increasingly stable and the performance has been advancing by leaps and bounds. These experiences can be for reference by the relevant departments of the Mainland, academia and direct selling industries. If we can draw on the experience of all parties and work hard to promote them, I believe it will take a few years for the mainland’s direct academic research ethics and direct marketing order to be greatly enhanced. At the beginning of 2006, I hereby encourage the direct marketing community in the Mainland to share this message.