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对电信产品或服务而言,其技术差别小,同质化现象严重,因此要吸引客户,最为重要的有两点一是品牌,二是顾客的满意度,但顾客的满意和忠诚不是通过简单的削价、折扣等暂时经济利益可以买来的,要靠数据库和顾客关系管理(CRM)系统,从与顾客的交流互动中更好地了解顾客需求来实现。数据库营销是一个相互作用的营销系统,其思想精髓就在于以客户为导向,真正和顾客建立起持续、友好的个性化联系。
For telecom products or services, the technical differences are small and the homogenization phenomenon is serious. Therefore, to attract customers, the two most important are the brand name, the customer satisfaction, but the customer satisfaction and loyalty are not achieved through simple Discount, discount and other temporary economic benefits can be bought, rely on the database and customer relationship management (CRM) system, from the exchange and interaction with customers to better understand the needs of customers to achieve. Database marketing is an interactive marketing system, the essence of which lies in the customer-oriented, and truly and customers to establish sustained, friendly and personalized contact.