微博具有传播范围广泛、人际交流实时的特点,已经成为了最受追捧的媒介以及交际工具,具有广阔的发展前景。一直以来,体育都是各个媒体的主要竞争领域,且体育传播具有时效性,这与微博传播特点正好相符,微博成为了传播体育信息的主要平台。自媒体环境分析伴随着科学技术的蓬勃发展,媒介也取得了一定的进步。在互联网全面普及的今天,与网络的有效融合是媒介向前发展的必然。互联网是社会变革中最为明显的转变,冲破 Microblogging with a wide range of communication, real-time communication characteristics of people, has become the most sought after media and communication tools, with broad prospects for development. All along, sports are the main competition areas of all media, and the timeliness of sports communication, which exactly matches the characteristics of Weibo, microblogging has become the main platform for the dissemination of sports information. Since the media environment analysis With the vigorous development of science and technology, the media has also made some progress. In today’s universal access to the Internet, the effective integration with the Internet is the inevitable development of the media. The Internet is the most obvious change in social change, breaking through