当今市场激烈竞争中,包装对土特产品销售的影响越来越明显。对于黄姚古镇来说,旅游地的土特产包装视觉设计是塑造旅游地视觉形象是不可或缺的。因此我们应该大力开发具有黄姚地域特色的、高品位、包装精美、制作精良的土特产,以此促进旅游地经济的增长,从而带动旅游产业的长期稳定的发展。 In today’s fierce competition in the market, the impact of packaging on sales of specialty products is becoming more apparent. For the ancient town of Huangyao, tourist destination native product packaging visual design is to create a visual image of tourism is indispensable. Therefore, we should vigorously develop Huang Yao regional characteristics, high grade, beautifully packaged, well-made native products, in order to promote the economic growth of tourist destinations, so as to promote the long-term and stable development of the tourism industry.