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档案馆作为特殊的文化事业单位,从本质上讲,它的形象是档案馆展现在社会公众面前的各种感性行为的整合,同时也包括公众对档案馆的总体评价和综合印象。这里所说的各种感性行为,既包括档案馆向社会提供有偿服务的行为,也包括档案馆的各种公益活动和档案馆开展的宣传性活动。社会公众正在通过对这些行为的综合感知,来了解档案馆,从而对档案馆产生相应的总体评价,进而决定是否与档案馆进一步发展联系。
Archives as a special cultural institution, in essence, its image is the integration of the various sensory behaviors archives show before the public, as well as the public’s overall evaluation and comprehensive impression of the archives. The various perceptual behaviors mentioned here include not only the act of providing paid services to the public by the archives but also the public welfare activities of the archives and the propaganda activities carried out by the archives. The public is getting to know the archives through a comprehensive perception of these behaviors, so as to make a corresponding overall assessment of the archives and decide whether to further develop contact with the archives.