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互联网时代,资本已经成为传媒产业一股不可或缺的推动力量。从全球传媒集团的发展路径来看,资本具有“扭转乾坤”的主导性力量。对于深谙内容生产的传统媒体来说,如果不能利用资本实现自我壮大,媒体的转型、融合就是一句空话。而提到资本,就必须了解媒体的价值。“估值”“市值”是考察一家媒体商业潜力与影响力的重要指标。估值大体上分为两种,相对估值和绝对
In the Internet age, capital has become an indispensable driving force in the media industry. From the perspective of the development of global media groups, capital has the dominant force of “turning things around”. For traditional media who are versed in content production, if you can not use capital for self-growth and media transformation, integration is an empty talk. When it comes to capital, we must understand the value of the media. “Valuation ” “Market Value ” is an important indicator to examine the potential and influence of a media business. Valuation generally divided into two types, the relative valuation and absolute