“传播是一个心灵影响另一个心灵的全部程序。”这种影响是由负载于媒介符号中的信息来实现的,但它决不是传者的单向发出和受者被动接受的过程,其中包含有多重复杂的双向的互相影响的过程。从社会互动理 “Propagation is the whole process of a mind influencing another mind.” "This influence is achieved by the information contained in the media notation, but it is by no means the one-way transmission of the agent and the passive acceptance of the recipient, It contains multiple, complex, two-way interactions. From the social interaction theory