不同的时代会造一些不同的词,文案人可以利用这些词语去捕捉时代的特征,同时自己也可以去造词。大学一毕业我就进入了这个圈子,接触到广告这个行业,一开始就是以文案的身份和角色入行的,大概做了十五六年。之后就是做创意总监,更多是管理方面的事情。文案一个最大的特点是和时代共生共存的,受时代的影响非常大。从大的环境来讲,我进入电通这家公司后,每一年都会有很多新的文案人进来。在公司里,比我高出一年或者30年 Different times create different words, and writers can use these words to capture the characteristics of the times, while they can also make their own words. As soon as I graduated from college, I entered this circle. When I came into contact with the industry in advertising, I started from the identity and role of copywriter. It probably took 15-16 years. After that is creative director, more management things. One of the greatest features of the copyrights is that they co-exist with the times and are greatly affected by the times. From a large environment, I entered the company after Dentsu, every year there will be a lot of new copywriter come in. In the company, more than a year or 30 years