2008年国内楼市出现了自1998年之后的首次下滑,消费者购买意愿也在下降,观望情绪浓厚。在温州,无论是本地还是外地的开发商,习惯了开盘当天就清盘一空的现象已经一去不复返。楼盘卖不动怎么办?对于开发商来说,促销活动是推动销售的杀手锏之一,然而对照过去井喷时期的抢购,如今的折扣促销活动能唤起购买者的欲望吗? The domestic property market in 2008 appeared for the first time since 1998 after the decline, the willingness of consumers to buy is also on the decline, waiting to see strong emotions. In Wenzhou, whether it is local or foreign developers, accustomed to the opening day of the phenomenon of liquidation is gone. For developers, the promotion is to promote sales of one of the killer, but the blowout in the past snapped up, and now the discount promotions can arouse the buyer’s desire?