如今,随着世界经济持续发展和信息技术不断革命,消费者对于其的依赖程度也日益加强。同时,消费者的购物方式和态度也随互联网的发展而发生了改变,“网络购物”已经逐渐代替传统的线下交易,被绝大多数的消费者所认可和接受。基于在小组大报告中研究的基础上,在这篇文章中,主要是分析网络营销过程中商品信息的信息源对消费者信任的影响。 Nowadays, as the world economy continues to grow and the information technology revolutionizes, consumers rely more and more on it. At the same time, consumers’ shopping methods and attitudes have also changed with the development of the Internet. “Online shopping” has gradually replaced traditional offline transactions and is accepted and accepted by the vast majority of consumers. Based on the research reported in the panel report, this article mainly analyzes the impact of the information sources of product information on consumer trust in the process of online marketing.