随着我国经济的快速发展,黑龙江省健身俱乐部市场份额和规模也得到了迅速发展,已成为黑龙江省体育经济发展的重要组成部分。但黑龙江省健身俱乐部在市场营销中依旧存在着很多问题,本文在体育经济背景下,针对黑龙江省健身俱乐部市场营销中存在的问题进行分析,并研究解决问题的相关对策,进而为黑龙江省健身俱乐部的经营者提供有效的建议,从而促进黑龙江省健身俱乐部的健康快速发展。 With the rapid economic development in our country, the market share and scale of the health club in Heilongjiang Province have also been rapidly developed and have become an important part of the sports economic development in Heilongjiang Province. However, in Heilongjiang Province Health Club there are still many problems in marketing. This article analyzes the problems existing in the marketing of Heilongjiang Province Health Club under the background of sports economy, and studies the countermeasures to solve the problems, Of the operators to provide effective advice, so as to promote the healthy and rapid development of health club in Heilongjiang Province.