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最成功的企业能够长期生存是因为它们不断地重新评价自己的处境并且相应地改造自己。3M公司有一条15%规则:公司鼓励员工拿出自己15%的时间考虑新点子,不管这些点子是关于什么项目的。因此,3M公司自1902年起一直长盛不衰就不足为奇了。想别人认为是不可能的事 1987年,通用食品公司、宝洁公司和雀巢公司几乎占领了美国咖啡市场的90%。它们并不担心新兴公司有可能会抢走它们的很大一部分市场份额。
The most successful companies survive for a long time because they constantly re-evaluate their situation and adapt themselves accordingly. 3M has a 15% rule: Companies encourage employees to take out 15% of their time to think about new ideas, no matter what these ideas are about. Therefore, it is not surprising that 3M has been prosperous since 1902. Think of what others think is impossible In 1987, General Foods, Procter & Gamble, and Nestlé almost occupied 90% of the American coffee market. They are not worried that emerging companies may take away a large part of their market share.