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央视二套每天中午十二点的《全球资讯榜》节目,是一档以财经类资讯为主的新闻节目,从开播起便吸引了大量观众,尤其吸引那些时间紧、生活节奏快、最具经济头脑和前瞻眼光的大学生、公司白领、政府公务员一类观众,观众的忠实度很高,节目在高学历人士中口碑甚好。值得一提的是,《全球资讯榜》节目不仅着力于在节目内容及制作上下功夫,讲究以质取胜,而且极重视对自己栏目进行宣传,据笔者所见,《全球资讯榜》的三段形象广告有规律地在
The CCTV two sets of “Global Information List” program, which runs around noon every day, is a news program mainly focusing on financial and economic information. It has attracted a large number of audiences since the start of the program. It has attracted a lot of audiences, especially those with tight schedules, fast paced lives and most Economists and forward-looking college students, corporate white-collar workers, government officials and a class of viewers, the audience’s high degree of loyalty, the program has a very good reputation among highly educated people. It is worth mentioning that the “Global Information List” program not only focused on content and production programs, pay attention to quality to win, but also attached great importance to their own part of the publicity, as far as I see, “Global Information List,” the three paragraphs Image ads regularly