电视的冲击,已使广播跌落巅峰多年。广播人不得不面对这样的尴尬:听众被夺走,采访被漏掉,生存日益艰难。不少广播人产生一种无能为力的自卑感。 究其原因,人们强调较多的是说传播手段不如电视先进。这的确是一个不可否认的因素,但扪心自问,节目质量的缺陷,不是我们自己造成的一个更重要的因素吗? 保定邮电局邮政分局原局长是个广播迷。用他的话说:你们电台越来越对不起听众了。的确这样,广播人出外找广告,竟拿不出一两个节目向人推销。节目流俗、重复,主持人说别字、打磕巴,已是地方广播电台的平常现象。 凭良心说,广播这几年没少在怎样“像”广播上下功夫。比如,录播变直播,播音变主持,少生硬多用情等等。但形式所驾驭的内容却“越来越对不起听众”。改革,没有把住人员素质关和节目质量关。 新闻本是电台的龙头,但新闻不新已是多年改不了的痼疾。抄袭报纸过去曾被广播人视为耻辱,但 The impact of television, radio has dropped the peak for many years. The broadcaster had to face such embarrassment that the audience was taken away, the interview was missed and the survival was getting tougher. Many broadcasters have a powerless sense of inferiority. The reason, people emphasize that more means of communication is not as advanced as television. This is indeed an undeniable factor, but ask ourselves, is not the defect of program quality a more important factor for ourselves? The former director of the Post Office of Baoding Post and Telecommunication Bureau is a radio fan. In his words: Your radio is more and more sorry audience. Indeed, the broadcasters went looking for advertisements and actually could not sell one or two programs to people. Popular programs, repetitions, the host said something else, hit bar Pakistan has become a common phenomenon of local radio stations. My conscience says that in the past few years, broadcasting has done little work on “broadcasting like radio”. For example, broadcast live broadcast, broadcast change host, less rigid and more love and so on. But the form of content is “more and more I’m sorry listeners.” Reform, did not live the quality of personnel and program quality. News is the leading radio station, but the news is not new for many years can not change the chronic illness. Plagiarism newspapers used to be viewed as a shame by broadcasters, however