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信息化时代和真正的CI “信息时代”已历经了相当长的时间,日本也好世界也好,仍然不断地乘风破浪向前发展。流传在世界的信息种类和数量大幅度增加,随着信息化的进展,今天的企业经营也发生了各种各样的变革。在这一时代的变化中,以培育适应市场的企业,提高企业的信息价值为今天的经营战略的CI[CORPORATE IDENTITY]应运而生了。 在当今信息化时代的进程中,一般人(消费者)从追求物本身定量的[物的价值],趋向于重视对自身和社会存在意义的信息价值,并以此作为判断基准。这一状况的变化,对企业的经营带来了很大的影响。 在这些变化中,企业要创造适应时代的信息价值,确立社会的存在意义,即而导入扮演经营战略的CI。 在确立适应信息化时代的企业存在基础的同时,构筑企业的未来战略,我们把这样的现代经营战略,作为CI词汇的定义。然而,如果要更详细阐述今天的信息化时代,企业的存在对人类而言意义何在?对地球环境应如何适应?切记将其融入提高自身信息价值的意义中。
The Information Age and the Real CI “Information Age” have been going through a long period of time. Japan is also enjoying good progress in the world. The types and amounts of information circulating in the world have increased dramatically. With the progress of informationization, various changes have taken place in the management of enterprises today. In this era of changes, in order to foster the market-oriented enterprises, to enhance the value of the business CI [CORPORATE IDENTITY] today’s business strategy came into being. In the process of information age, the average person (consumer) tends to pay attention to the value of the information that has meaning to itself and society from the pursuit of the value of [the value of things] as the basis of judgment. Changes in this situation have a great impact on the operation of enterprises. In these changes, enterprises should create the information value that adapts to the times and establish the existence meaning of society. That is to say, they should import the CI that plays the business strategy. In the establishment of information age to adapt to the existence of enterprises based on the same time, to build the company’s future strategy, we put this modern business strategy, as the definition of CI vocabulary. However, if we want to elaborate more on today’s information age, what is the significance of the existence of the enterprise to human beings and how to adapt to the global environment? Remember to integrate it into the meaning of improving the value of our own information.