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“铺货”近来成为拖拉机市场上一个热门的名词。据业内有关人士透露,为了在新一轮的竞争中胜出,进入2006年以来,国内不少大型拖拉机生产企业在各地农机销售点全面铺货,试图抢占市场先机。那么,企业如何掌握铺货这一营销策略,目前大型农机销售形势如何,大型轮式拖拉机目前的铺货对市场会有什么影响和后果?为了弄清这一系列的问题,本刊记者走访了一些拖拉机制造企业和经销商,对目前大拖行业的铺货行为做一探讨。
“Distribution ” has recently become a popular term on the tractor market. According to industry sources, in order to win in the new round of competition, since 2006, many domestic large tractor manufacturers in the distribution of agricultural machinery throughout the site in an all-round manner, trying to seize the market opportunities. Well, companies how to master the distribution of this marketing strategy, the current situation of large-scale farm machinery sales, the large wheel tractor distribution of the current market will have any impact and consequences? To understand this series of questions, the reporter visited Some tractor manufacturers and distributors, on the current dragging industry distribution behavior to make a discussion.