随着科技的进步与发展,影视动画产业获得了迅速发展,逐步成为第三产业的支柱性产业,为经济的发展做出了重要贡献。影视动画是经济与科技发展的必然产物,也是时代的必然产物。影视动画结合了美术设计中的色彩、造型等因素,从而实现了审美感受的升华,使得影视动画备受喜爱。本文将分为四个部分进行影视动画中的美术设计研究,从而促使影视动画产业更好地发展。第一部分将简要阐述影视动画的内涵、特征以及影视动画出现的原因,第二部分将着重探讨美术设计应用于影视动画的重要作用,第三部分将进行影视动画与美术的对比,从而探讨影视动画与美术的联系,第四部分将着重阐述美术设计各元素在影视动画中的具体应用。 With the progress and development of science and technology, the film animation industry has witnessed rapid development and has gradually become the pillar industry of the tertiary industry, making an important contribution to the economic development. Film and television animation is an inevitable outcome of economic and technological development, but also an inevitable result of the times. Film and television animation combines art design colors, shapes and other factors, so as to achieve the sublimation of the aesthetic experience, making the movie animation favorite. This article will be divided into four sections to study the art design in video animation, so as to promote the better development of film animation industry. The first part will briefly explain the connotation and characteristics of the film and television animation as well as the reasons for the emergence of the film and television animation. The second part will focus on the important role of art and design in the application of film and television animation. The third part will compare the movie and animation to the art so as to discuss the movie and animation And the art of contact, the fourth part will focus on the art design elements in the film and television animation in the specific application.