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一、创名牌、创中国名牌、创世界名牌是自立于世界民族之林的时代需要 1、实施名牌战略已写入“十六大”报告:“形成一批有实力的跨国企业和著名品牌”; 2、胡锦涛总书记等党和国家领导人作了重要批示,温家宝总理指出:“自己的名牌产品和知识产权是企业增强市场竞争力的关键。”黄菊副总理批示:“积极支持,大力推进国家名牌战略,努力在市场竞争中形成一批世界知名品牌。” 3、中国企业家们的共同呼声:“品牌是我们的命脉,是竞
First, a brand-name, a Chinese brand name, a world famous brand is independent of the world’s national forestry needs of the times 1, the implementation of brand strategy has been written ”Sixteen “ Report: ”a group of powerful multinational corporations and Famous brand “; 2, General Secretary Hu Jintao and other party and state leaders made important instructions, Premier Wen Jiabao pointed out: ” own brand-name products and intellectual property rights is the key to enhancing market competitiveness. “Vice Premier Huang Ju instructed: ”Actively support and vigorously promote the national brand strategy, and strive to form a group of world-renowned brands in the market competition. “ 3, the common voice of Chinese entrepreneurs: ”Brand is our lifeblood, is competing