提起李维·斯特劳斯公司(levi strauss and company),人们必然想起牛仔裤。在人们的心目中,牛仔裤就等同于李维公司,李维公司就只生产牛仔裤。的确李维公司后来也生产了许多各式各样的男女老少服装,但是,牛仔裤一直是公司的象征。这一象征,曾给企业带来了生机和繁荣,同时也给企业开发新产品进行多元化经营设置了障碍。李维公司要想永 Referring to levi strauss and company, people must think of jeans. In people’s minds, jeans are equal to Li Wei Company, and Li Wei Company only produces jeans. Indeed, Li Wei later produced a large variety of clothing for men, women and children, but jeans have always been a symbol of the company. This symbol has brought vitality and prosperity to the enterprise, and also set obstacles for enterprises to develop new products for diversification. Li Wei company wants to always