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国际市场营销学是国际贸易专业的核心专业课程之一,面临当今比较严峻的国际形势,传统的教学方式难以适应社会对高质量国际化视野的应用型国际市场营销人才的需要。本文根据新形势下企业对应用型国际营销人才的需要,从教学内容、教学方法和考核方式上对国际市场营销课程教学提出了新要求。
International marketing is one of the core professional courses in international trade. Facing the current harsh international situation, the traditional teaching methods are difficult to adapt to the needs of the society for applied international marketing professionals with a high-quality international vision. According to the needs of international marketing talents for application-oriented enterprises in the new situation, this article puts forward new requirements for the teaching of international marketing courses from the aspects of teaching content, teaching methods and assessment methods.