【摘 要】
：
面向大学生开展创新创业教育是党和国家赋予高校的使命。培养大批具有创意思维、创新精神和创业能力的高校毕业生是高校义不容辞的历史责任,也是提高人才培养质量、促进大学
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面向大学生开展创新创业教育是党和国家赋予高校的使命。培养大批具有创意思维、创新精神和创业能力的高校毕业生是高校义不容辞的历史责任,也是提高人才培养质量、促进大学生全面发展的时代要求。本文围绕加强在校大学生创新创业意识,提升创新创业素质,以市场营销专业为例,探索符合专业特色的创新创业型人才教育体系。文章提出,将创新创业知识有效融入专业人才培养模式中,实现创新创业教育与专业的有效结合,从我国高职院校创新创业教育现状等方面分析,讨论了开展创新创业教育的途径创新,以助力“大众创业、万众创新”,从而推动产业和区域经
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