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第一策出其不意 [原文]攻其无备,出其不意。 [译文]要在敌人无准备的状态下实施攻击,要在敌人意想不到的情况下采取行动。 [新编]企业经营者如能抓住市场空档,推出新产品,就能赢得时间,及时抢占还没有人开发的新市场。威海市丝针织总厂经营出奇招,产品赔本倾销却为企业赚了大钱,开发出优质的独特产品,打了一个“出其不意”的漂亮仗。1991年上半年,这一招使企业经济效益创出了历史最好水平。
The first strategy is not intended [Original] attack its unprepared, unexpectedly. To attack in the unprepared state of the enemy, take action in the unexpected circumstances of the enemy. [Newly edited] If business operators can seize the market gap and launch new products, they will be able to win time and seize new markets that have not yet been developed. Weihai Silk Knitting Factory has done a wonderful job, but it has made a lot of money for the company to lose money on its products. It has developed a unique and high-quality product, and has played a “pretty good” surprise. In the first half of 1991, this move made the economic benefits of the enterprise the best in history.