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美国沃尔玛商店是美国著名的零售企业,是世界最大的零售连锁集团。沃尔玛以它精湛的零售服务梯队支撑着全球庞大的消费群体,成为世界最大的零售业王国。沃尔玛是全美投资回报率最高的企业之一,其年度投资回报率高达46%,即使在1991年不景气时期也达到32%。自1993年以来,沃尔玛一直雄踞世界十大零售商排行榜之首。沃尔玛自创建之日起,即实施差异化战略,以差异化战略的价格观、服务观、文化观和科技观,不断提升企业核心竞争力,在激烈的市场竞争中,一举夺得全球500强之冠。
The United States Wal-Mart store is a famous American retailer, is the world’s largest retail chain. Wal-Mart with its superb retail service echelon support the world’s huge consumer groups, becoming the world’s largest retail kingdom. Wal-Mart is one of the highest ROI in the country with an annual ROI of 46%, even up to 32% during the downturn of 1991. Since 1993, Wal-Mart has been the world’s top ten retailers list. Wal-Mart since its inception, that is, the implementation of differentiation strategy to differentiate the strategy of the price concept, service concept, cultural concept and the concept of science and technology, and continuously improve the core competitiveness of enterprises in the fierce competition in the market, won the Global 500 The crown.