论文部分内容阅读
2005年12月份开始,4A公司在中国大陆可以开始完全独资。至此跨国广告公司将完全甩开最后羁绊,迈开扩张的大步伐,业界都将2006年称为广告界的并购年。先是宏盟集团与中信国安战略合作,成立国安DDB;后智威汤逊收购上海奥维思;百比赫(BBH)以独资方式进入中国……从国际4A刚进入中国,到现在可以完全在中国独资,他们与本土广告公司的合作已经不再新鲜,但2007年年初,集中的并购事件却预兆着中国广告界将迎来第二次整合的高潮……
From December 2005 onwards, 4A companies in mainland China can start a wholly-owned. At this point multinational advertising company will completely throw off the last fetters, to take the stride expansion, the industry will be 2006 as the advertising industry’s merger and acquisition years. First, the macro AU Group and CITIC Guoan strategic cooperation, the establishment of the national security DDB; Hou JWT acquisition of Shanghai Orvie; BBH (Bhh) to enter China solely owned by ... ... International 4A just entered China, and now can be completely in China Sole proprietorship, their cooperation with the local advertising company is no longer fresh, but in early 2007, the focus of mergers and acquisitions event is a warning that the Chinese advertising industry will usher in the second wave of consolidation ......