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2008,对于中国人来说,是一个吉祥的数字:奥运会在北京召开;改革开放30年,中国经济进入又好又快、好字优先、科学发展的新阶段;从长虹到联想,从小天鹅到海尔,从红豆到波司登,一批批中国名牌企业,将继续用企业文化谱写东方企业文化史。发展社会主义市场经济,文化才是企业的立足之本,任何没有构建企业文化的品牌都没有生命力。短暂的利润获取和企业追求长久生命力的区别,就在于领导者对于“企业文化”的态度和认识水
2008, for the Chinese people, is a auspicious number: the Olympic Games held in Beijing; 30 years of reform and opening up, the Chinese economy has entered a good and fast, good word priority, a new stage of scientific development; from Changhong to Lenovo, from the Swan To Haier, from red beans to Bosideng, a group of Chinese famous brand enterprises, will continue to use corporate culture compose the history of oriental corporate culture. To develop the socialist market economy, culture is the basis for enterprises. Any brand that does not build a corporate culture has no vitality. The difference between short-term profit-making and the long-term vitality of the pursuit of business, lies in the leaders of the “corporate culture” attitude and awareness of water