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商场如战场。这是一个比喻,说明商场和战场本质上是不一样的。商场中的竞争法则、管理思想和管理措施不同于战场上的战争原则、军事思想和军事措施。如果在商场上,套用战场上的战争原则、军事思想和措施,套用军队编制、军队管理方法,那么成功是很困难的。我们知道,乞丐穿上军装仍旧是乞丐,而不是军人,因为其生活方式仍然是以乞讨为生;一个企业套上军队的外衣,仍旧是企业,而不是军队,因为其目标仍在于利润最大化。因此,在企业经营管理中,其计划、组织、领导、控制若简单照搬军队那一套管理显然适得其反,因为商场≠战场。
Shopping malls like the battlefield. This is a metaphor, showing that shopping malls and battlefields are fundamentally different. The rules of competition, management thoughts and management in the market are different from those on the battlefield, military thought and military measures. If the mall, the application of the principles of war on the battlefield, military thinking and measures, the application of military establishment, the military management methods, then the success is very difficult. We know that beggars in military uniforms are still beggars, not military ones, because their way of life is still begging for a living. A company that puts on military garments is still a business, not an army, because its goal is still to maximize profits . Therefore, in the business management, its planning, organization, leadership, control, if simply copy the military management that is obviously counterproductive, because the mall ≠ battlefield.