电子商务正迅速改变着传统的企业经营模式；面对强手林立的竞争对手，建立适合企业自身发展的电子商务企业网站，无疑是企业增强竞争力的新手段。对于正考虑着手建立网站以及已经拥有独立站点的企业，都必须明确企业网站建设整体方案的设计思想，因为这是影响企业网站建设成败 E-commerce is rapidly changing the traditional business model; the face of strong competitors, the establishment of suitable for their own development of e-commerce business website, is undoubtedly a new means of enhancing competitiveness of enterprises. For companies considering starting to set up their own websites and already owning independent sites, the overall design concept of corporate website must be clearly defined, as this is the impact on the success or failure of the construction of the corporate website