品牌是企业的名片,在市场中消费群体更容易接收简单的品牌概念,并以此与产品相关联,因此在市场营销中品牌定位是影响其成败的最大因素,所以应重视其制定与拓展。 Brand is a business card in the market, consumers are more likely to receive a simple brand concept, and thus associated with the product, so in the marketing of brand positioning is the biggest factor affecting its success or failure, it should pay attention to its formulation and development.