作为一种高效沟通、性价比极高的营销方式,邮件营销在国外深得市场认可,缘何进入中国却背负上过街老鼠的骂名?尽管国内从20世纪90年代末开始就已经产生了邮件营销服务,但受网络环境不成熟、上网费用高、上网人数较少、电子邮箱注册少等各方面影响,邮件营销在国内并未产生很大的影响,而随着之后市场环境逐渐成熟, As a highly efficient communication, cost-effective marketing approach, e-mail marketing won the recognition in foreign markets, but why go to China but took over the streets of rats infamy? Although the domestic since the late 1990s has produced e-mail marketing services, However, due to the immaturity of the network environment, the high cost of accessing the Internet, the relatively small number of people accessing the Internet, and the small number of e-mail addresses registered, e-mail marketing did not have a significant impact in China. As the market environment gradually matured,