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基于以往对市场环境变化与广告产业发展关系的讨论,为考察在市场环境变化与广告产业发展关系在我国的具体呈现,本文选择上海作为分析样本,使用个案分析来具体阐述二者间的互动关系,即广告市场规模与城市市场规模共振,城市市场潜力与广告产业市场潜力协同,从中体现出广告产业发展对城市经济发展的推动作用。
Based on the previous discussions on the relationship between changes in the market environment and the development of the advertising industry and in order to examine the concrete changes in the market environment and the development of the advertising industry in China, this article selects Shanghai as the analysis sample and uses case studies to elaborate the interaction between the two , That is, the size of the advertising market resonated with the size of the urban market, and the potential of the urban market synergized with the market potential of the advertising industry. This shows that the development of the advertising industry is a driving force for urban economic development.