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广告目标借助针对性强的电视栏目及创新性宣传渠道,以“传理念、售产品、得健康”为核心思想,进行品牌推广和宣传策略亮点借助定制栏目传品牌,通过理念传递促销量创新点摒弃传统栏目冠名及广告植入的宣传形式,剥离产品售卖环节,以群众参与为基础,科学指导为主要手段,提升品牌知名度和信任度,引导产品销量提升广告效果妇儿频道坚实的社会公信力搭载汤臣倍健深入人心的品牌效应,使得节目播出期间,汤臣倍健在四川省的产品销量明显提升,与栏目相结合的线下商业活动也取得了圆满的成功,达成了观众、媒体与品牌三方共赢的完美结局
Advertising Objectives Targeting the brand of TV programs and innovative channels of communication with the core idea of “passing ideas, selling products and getting health” Innovative point to abandon the traditional column titles and advertising implanted form of propaganda, stripping sale of products, based on mass participation, scientific guidance as the main means to enhance brand awareness and trust, and guide the sales of products to enhance advertising effectiveness women and children channel solid Social credibility With Tomson times Kin enjoys popular brand effect, making the program broadcast, Tomson times health products in Sichuan Province, significantly increased sales, combined with the column of offline business activities have also been a success, reaching the audience, Media and brand tripartite win the perfect ending