论文部分内容阅读
德国家电制造业协会最近表示,1998年德国家电市场销售将维持原有水平,市场竞争仍较激烈,尽管如此,家电制造业仍指望增加出口,以弥补国内市场需求不振。德国家电协会估计1997年本行业国内市场营业额约达138亿马克,较上年142亿马克减少3%。大型家电产品方面,目前市场趋势显示,高价位产品销售已由稳定逐渐向上发展,而中价位产品的销售则将明显衰退,低价位产品销路尽管不错,但利润极低,多为进口产品。小型家电方面,创新设计对市
The German Association of Home Appliance Manufacturers recently stated that in 1998, sales in the German home appliance market will maintain its original level and competition in the market will remain fierce. Nevertheless, the home appliance manufacturing industry still expects to increase exports to make up for the sluggish demand in the domestic market. The German Household Electrical Appliances Association estimated that in 1997 the domestic market turnover of this industry was approximately 13.8 billion marks, a decrease of 3% from 14.2 billion marks in the previous year. In terms of large home appliances, current market trends show that sales of high-priced products have gradually increased from stable to upward, while sales of mid-priced products will decline significantly. Although sales of low-priced products are good, profits are extremely low, mostly imported products. Innovative design for the market for small home appliances