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所有的管理人员都十分清楚,如今想在市场竞争中所向披靡,关键看公司能否比竞争对手更善于根据每个客户的特定需求提供度身定制的产品和服务,同时将成本和价格保持在较低水平。最近詹姆斯·安德森(James C.Anderson)和詹姆斯·纳鲁斯(James A.Narus)在《哈佛商业评论》上发表文章,指出虽然许多供应商建立了灵活的生产系统,采用适合组装成各种配置的模块化组件,并设计出可供一系列产品共享的平台。但令人奇怪的是,大多数制造商都仅仅着眼于产品本身,而大大忽视了对产品差异化至关重要,而且对成本和利润会产生重大影响的另一个要素:服务。
All managers are very clear that today they want to be competitive in the market competition. The key point is whether the company can be better than the competition to provide tailor-made products and services according to the specific needs of each customer, while keeping the cost and price at a relatively low level. Low level. Recently, James C. Anderson and James A. Narus published an article in Harvard Business Review, pointing out that although many suppliers have established flexible production Configure the modular components and design a platform for a range of products to share. Surprisingly, most manufacturers focus solely on the product itself, while ignoring another factor that is critical to product differentiation and that has a major impact on costs and profits: service.