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[目的/意义]移动互联网的快速发展促使移动即时通信(MIM)迅速普及,对MIM信息生态链的影响因素及其关联度进行研究,对促进社会网络信息生态系统的和谐稳定发展具有非常重要的意义。[方法 /过程]基于信息生态视角对MIM信息生态链及其影响因素进行分析,运用灰色关联方法对微信信息生态链形成影响因素的关联度进行实证研究。[结果 /结论]数据分析结果表明,在宏观层面,对MIM信息生态链用户影响最强的是信息环境因素;在微观层面,对MIM信息生态链用户影响最强的是聊天信息和社交环境。本研究对信息生态环境下MIM产品的功能设计和迭代更新具有一定的参考价值。
[Purpose / Significance] The rapid development of mobile Internet has led to the rapid popularization of mobile instant messaging (MIM). Studying the influencing factors and the degree of association of the MIM information ecological chain is very important for promoting the harmonious and stable development of the social network information ecosystem significance. [Methods / Processes] Based on the information ecological perspective, this paper analyzes the ecological chain of MIM information and its influencing factors, and uses the gray relational method to make an empirical study on the correlativity of the influencing factors of the formation of the ecological chain of the micro-information. [Results / Conclusion] The results of the data analysis show that at the macroscopic level, the information environment factor is the strongest factor influencing the users of MIM information eco-chain; at the micro level, the most influential users of MIM information eco-chain are chat information and social environment. This study has certain reference value for the functional design and iterative updating of MIM products under the information ecological environment.