做品牌要心无旁鹜,成功没有捷径。要耐得住寂寞,经得住诱惑,不要刻意为追求财富效应,或资本的赏识,去做不符合品牌长远发展的事情。过去20年,爱慕在做什么?—坚持以自营为主导的专业化经营。从1993年爱慕品牌创立至今,已经走过了21个年头。爱慕一直坚持自营为主导的专业化经营模式,市场拓展以自营为主导,少量、优质的经销客户为补充。现在差不多80%为自营终端。这种模式虽然减慢了拓展速度,但保证了品牌发展在不同市场的稳步有序推进,使 There is no short cut to success. To endure loneliness, to withstand the temptation, not to deliberately pursue wealth effects, or capital appreciation, to do things that do not meet the brand’s long-term development. What is Love doing in the past 20 years? – Adhering to self-employed and professional management. Since the creation of the Aimu brand in 1993, it has come a long way in 21 years. Aimer has always insisted on a self-supported, specialized business model. The market expansion is self-supported, supplemented by a small number of high-quality distribution customers. Almost 80% are now self-operated terminals. Although this model has slowed down the pace of expansion, it has ensured the steady and orderly progress of brand development in different markets.