发展滨海旅游业,有利于促进沿海地区经济发展和结构调整,提高沿海地区居民生活质量,带动沿海地区社会文化全面发展。本文应用TOPSIS评价方法研究了江苏省滨海旅游城市的竞争能力,并应用比较的方法分析了江苏省滨海城市存在的不足,在此基础上提出了相应的措施。 The development of coastal tourism is conducive to promoting economic development and structural adjustment in coastal areas, improving the quality of life of residents living in coastal areas and promoting the all-round development of social culture in the coastal areas. This paper uses TOPSIS evaluation method to study the competitiveness of coastal tourist cities in Jiangsu Province, and analyzes the shortcomings of coastal cities in Jiangsu Province by using comparative methods. On this basis, the corresponding measures are put forward.