论文部分内容阅读
市场化演练 2003年被称为报业改革年,有史以来最深入的一次报业改革已经拉开了序幕,权力从报刊经营活动中退出,只生不死的报业机制被打破,市场淘汰机制初步确立,有关报刊市场结构调整、资源分配、市场效益等一系列规划都已进入实际操作阶段。此次结构调整可视为中国传媒业进一步履行加入世贸组织的有关承诺的一项具体措施,是传媒业开放前的一次内部演练。其目的就是大力推进健康、繁荣的报刊市场,尽快缩短与国外报刊业发达国家的距离。
Market-oriented exercise 2003 was called the year of newspaper reform. The most in-depth newspaper reform in history has already begun. Power has been withdrawn from newspapers and periodicals. The newspaper industry’s only surviving newspaper system has been broken. Established a series of planning on the newspaper market restructuring, resource allocation, market efficiency and have entered the actual operation stage. The structural adjustment can be regarded as a concrete measure for the media in China to further fulfill the relevant commitments on its accession to the WTO and an internal exercise before the media industry was opened up. Its purpose is to vigorously promote a healthy and prosperous newspaper market and to shorten the distance with developed countries in the newspapers and periodicals abroad as soon as possible.